An Italian history

ERA’s history begins in Moncalieri, near Turin, in 1983 with the distribution of original products by Sipea and Efel in Italy and abroad.

ERA has always aspired to be a leader in the automotive electric field for both passenger cars and commercial vehicles providing high quality products and excellent customer service.

Here are the most significant milestones of company’s evolution:

• 1983 – ERA (Elettro Rappresentanze Autocomponenti) is established as the Aftermarket division of Sipea
• 1989 – Together with Sipea, ERA joins the American multinational TRW thus gaining its first positive experience in the international stage
• 1999 – ERA becomes an independent company and it focuses on a strong development of electric product ranges and on commercial distribution worldwide
• 2001 – ERA obtains the UNI EN ISO 9001:2000 Quality Certification
• 2007 – ERA acquires the MESSMER brand, under which it sells rotating machines and fuel pumps and units
• 2013 – A Representative office is established in Shanghai
• 2018 – ERA introduces the new brand NIPPARTS, specialized in Asian vehicle applications like Toyota, Honda, Mazda, Hyundai, Kia, Nissan and many others. New range includes Distribution, Filters, Engine parts, Ignition system, Cooling system, Brake system, Suspension, Steering and Transmission
• 2020 – In order to standardize offerings and streamline management, all electrical product lines are brought together under the ERA brand
• Today – ERA’s offer becomes even bigger reaching more than 28.000 items to satisfy all kinds of requests