Author: yuri

With ERA’s integration into the Emotive group, a process of renewing the packaging for our products has begun. Starting today, the transition will be gradual, and some products will already be available with the new Emotive ERA packaging.

The new design is not just an aesthetic update; it reflects the group’s commitment to innovation and sustainability.

CLICK HERE to discover all the features of our new, magical packaging.

Thank you for being part of our vision and believing in the magic of innovation.

Magic drives
The Emotive ERA Team

Dear Customer,

ERA has always aimed to be a point of reference in the automotive aftermarket, investing in the quality of its products and services to its customers.

We are proud to announce that, as of today, ERA has become part of Emotive, the new automotive superbrand and the leading platform for automotive aftermarket solutions.

ERA is therefore evolving and taking on a new identity, while never losing sight of its goal to distribute high-quality auto parts worldwide and maintaining its important role as a specialist in electrical components.

As announced, starting today, you can find all the information about ERA on the new Emotive website, accessible via this link. The old web address will still remain active for the coming period and will contain a link to the new website.

The ERA e-commerce will stay available, you will be able to continue placing your orders and using all its features.

Magic drives
The Emotive ERA team

Dear Customer,

ERA has always aimed to be a point of reference in the automotive aftermarket, investing in the quality of its products and services to its customers.

We are proud to announce that soon ERA will get a major transformation, evolving and taking on a new look, while never losing sight of the goal of distributing high-quality auto parts worldwide.

Starting from September 10th, a new website will be launched, where you can learn more about this exciting change. The current ERA website will stay available for the coming period, but you will already be able to browse the new platform.

The ERA e-commerce platform will stay available, you will be able to continue placing your orders and using all its features

Stay tuned! More news coming soon.
The ERA Team

We are leaders in the dynamic world of automotive innovation and we have always embraced the challenge of lighting the way towards the future. Today, we take a new step in this direction by introducing the new ERA bulbs.

One of the most comprehensive bulbs range on the market, with 180 SKUs available to cover 98% of the European automotive fleet, and the widest range of Xenon bulbs in the entire aftermarket, developed to perfectly meet OE specs.

Download the brochure to learn more